My Path to Here

On January 15th, 2000, I was living in Las Vegas, and I married an amazing girl from Texas. For six years my days were divided between studying math at UNLV and working as a doorman at The Golden Nugget.

When our son was two and our daughter a newborn, I decided I wanted to feed my family meeting a basic human need.  Everyone needs flooring, and nothing seemed prettier or more durable than polished concrete, so that seemed like the ticket. I diligently worked to learn the trade and the science behind it, we moved to Texas, and I went to work by myself at first.

The company grew about 30% year-over-year the first 11 years by word-of-mouth. resulting in a company 15X the original size. The next 7 years were invested in deconstructing all I had learned so that others could do it better. Now, a new generation of artisans takes best practices from thousands of projects as a baseline, and our processes evolve.

You have a choice for flooring now: element7concrete, or something to throw into a landfill later. Thank you for considering a better way.